:::: MENU ::::

SEO Dental Marketing | San Diego, CA

we only do one thing… very well


  • Jan 27 / 2014
  • 0

Dental Marketing Is About More Than Just Having A Website

Just having a dental website is no longer enough. For your potential new patients to find you, your site must be designed and written with dental SEO — that is, dental search engine optimization — in mind. While you’re obviously a capable dentist, it’s understandable that you aren’t also an expert in computer science. Fortunately, SEO for dentists isn’t something you have to worry about. Help is available.

Think of it like this: What would you do if you want to find a new restaurant for dinner tonight? If you’re Internet savvy and have a computer or smart phone, you might search on Google for the kind of restaurant you want plus your city name — like “Italian restaurants San Diego” or “Los Angeles Chinese buffets”. Your computer or device would then show you some choices, possibly including a map that shows exactly where some of the places are.

People looking for a dentist do the same thing. They search using specific keywords that they believe will get them good search engine results. The key for you is figuring out what keywords they’re typing in most — and how to get your dental practice to rank well for those phrases. That’s where we come in. We help you find the best keyword terms, then we using them in many ways as we write the copy and create the design of your website.

You see, people and search engines look at sites differently. Google, for example, uses something called a spider to crawl your site and figure out what to do with it. It notices the text as well as so-called tags within the design. When specific dental SEO practices are put in place on your site, Google will rank your site higher, and more people searching for dentists in your area will see your page.

In the last several years, Google has changed — and they’re now much pickier about how the rank websites. If your site hasn’t been re-examined recently to make sure you content if of the highest quality and completely unique, you’re not getting the best possible results. Duplicate content now gets you a penalty that reduces your rank, but that can be fixed.

We’re pleased to provide dental SEO services for clients in our area and around the country. We attend industry events and constantly search for the latest news on the SEO industry, then put to work what we’ve learned and what we’re hearing for clients like you. Contact us now if you want experienced, cutting edge help with your SEO & dental marketing.

dental seo guaranteed results

  • Jan 27 / 2014
  • 0

Dental SEO And Braces – The Analogy

shiny toothYou may be surprised how many similarities there are between selecting an SEO company for dental marketing services and getting braces put on your teeth. But while most dentists can handle teeth realignment, not all dental professionals are comfortable with SEO services for dental marketing. Still, understanding how braces work makes it easier to understand dental websites and how search engines interact with them.

Your Dental SEO “Exam”

When a patient has his or her mouth examined for braces, a complete analysis is necessary. That means taking a good look around plus doing x-rays to see what’s going on that isn’t visible to the naked eye. Then the dentist to point out what isn’t quite right.

In a similar way, a dental SEO exam checks a dentist’s website from the perspective of the outside world and from an internal design standard. That includes an examination of website ranking, how the site matches up with close competitors and what needs to be done to bring the site into proper alignment with goals. And it’s necessary to see if the underlying structure of the site complies with today’s standards so that the site can rank well on Google as well as Yahoo, Bing and other search engines.

Deciding what to do without an examination simply isn’t possible. There’s no way to know what elements of a dental practice’s website presence need to be pulled into place until there’s a complete understanding of how the site is functioning before any action.

Poor or missing content hinders a site in the way that poor or missing teeth hinder eating and talking. And bad work done by a previous SEO company can actually hinder a site rather than advance it too. The parallel there is easy to see.

How Long Does The Process Take?

It’s the first thing any patient getting braces wants to know, and it’s what new dental SEO clients ask all the time too. Often, however, a straight answer isn’t possible. A completion date can’t always be assigned because progress has to be checked along the way. Every mouth and every site are different, and some problems are simply more stubborn than others.

Moving all of a patient’s teeth at once could probably be done, but there would be consequences, including great pain and a great likelihood that the teeth would be damaged or lost. Braces move teeth slowly into the right positioning, and dental SEO moves website quality and ranking slowly so that nothing go wrong during the process.

Here’s the good news about dental SEO, however: it doesn’t usually take the three years that braces often do. But there’s no benefit from rushing the process either. Moving more quickly than necessary risks problems with Google penalties that can lower search engine ranking or cause a site to be de-indexed and no longer available to searchers. Smart SEO for dentists is an art as well as a science and requires some careful calculations as well as some patience if things are to work out for the best.

How Much Does It Cost?

Patients always want to know how much braces will cost just as soon as they’re satisfied with the answer about how long it will take. For braces, the answer depends on the child or adult being treated and what exactly is required to straighten everything out. A patient that has a bigger problem will require more time and money to get a great result than one with only a few things out of place.

For dental SEO, you don’t want a one-size-fits-none program. If someone offers you a firm price, you can be certain you aren’t getting the best possible customized services for you needs. Some customers who need very little work are being overcharged while others aren’t getting all the services they need before they’ve used up the monies they’ve paid.

A dental SEO deal that comes as a package is one you should avoid. You don’t want to have anything to do with companies that promise to optimize a fixed number of pages, add in a set number of keywords or handle only so many article submissions for you. Not every dental website starts in the same search engine position and has the same array of problems, so not every dental marketing plan requires the same corrective steps to bring the site in line with today’s increasingly high standards. Everything must be designed especially for the website in question, just as the right kind and duration of braces is based on a patient’s unique mouth and many other factors.

Is A Retainer A Good Idea?

Braces work though the gradual application of force through a relatively long period of time. They force teeth from where they’ve always been to a position that works and looks better. Then, a professionally designed and custom-made retainer is necessary to keep the progress that has been fought for over such a long period from being wiped away by forces beyond anyone’s control. Failing to use the retainer means ultimate failure of the braces, and that means the efforts over all those months or years slowly degrade into uselessness.

SEO for dentists works in much the same way. After a great deal of effort is taken to help you move up the search engine rankings, a bit of light maintenance work is in order to keep things in check. The dental SEO work is an investment, and it makes sense to protect the investment by holding onto the good ranking you’ve achieved on Google and other search engines. This free traffic that comes in from search engines is the most valuable on the Internet and must be continually nurtured. If you spend a bit every month to keep things aligned with your goals, you’re protecting your investment from degradation.

san diego seo

If you have a dental website that doesn’t meet your needs or your goals, it’s time to take action. Turn to us, San Diego SEO & Dental Marketing, for a free initial exam – and let us tell you what steps you need to take to bring your website in line with your goals. We’ll tell you exactly how to get the beautiful and functional smile — um, site — you deserve, one that will help you achieve the very best.

  • Aug 04 / 2016
  • 0

Room Dividers and Office Partitions

Room DividerIf you’ve ever thought of ways to maximize the space in your room, consider using a divider or partition to do get the job done.

What is a Room Divider?

I’m sure you can guess the functionality given its name, and yet I bet you didn’t realize that “folding room screens” as they were called in China, date back to antiquity; as early as the 7th century. Heavy and less mobile than they are today they were used primarily by royalty. Thankfully we don’t have to be a king or queen to enjoy their usefulness to help accentuate or minimize certain areas in our home, office, or castle. Room dividers come in a variety of forms: permanent, like a wine shelf in a steak house, built in, as found in office with sliding partitions, and portable/temporary like a convention center would use to sanction off different banquet halls/ballrooms.

Room Divider Perks

• Can be used for storage to conceal clutter.
• Adds accent to the room and creates a cozy vibe.
• Useful for redirecting foot traffic and can be used as decorative focal point.
• There are many different materials to choose from including fabric, mirrors, wood, plexiglass, pleated fabric, even framed cotton canvas.
• With a room divider it is also possible to create a foyer or a desk front modesty screen

Making a Good Impression

If you’ve ever walked into someone’s home or a new place your eyes will usually flick to any clutter that may be lying around. A clean, neat, tidy space, mixed with a splash of decorative flair go a long way in the aesthetic department; not to mention minimizing your risk for any dust diseases that might be floating around. Interior designers like room dividers for obscuring an area or making it fully transparent. Elegant style and space efficacy all rolled into one useful partition. With an infinite variety to choose from (see the room divider options at our Los Angeles location), room dividers offer endless design options leaving your imagination room to run wild.
The Best Advantages of a Divider or Partition
• Privacy is one of the top reasons to invest in a quality divider.
• Using a partition to separate your children’s sleeping area offers affordable way to make your kids feel like they have their own special area.
• Great for separating the living room from the kitchen or dining room.
• Glass dividers offer a nice stylish effect adding more elegance to your home.
• Hanging or portable dividers can be easily disassembled, are easy to install, and run on the less expensive side.

Clearing a Few Things Up

While dividers are really great for improving the look and feel of your space there a few things to remember if you plan to use one any time soon. Glass dividers will offer you virtually no privacy, and are generally quite fragile. This is an important issue for you to keep in mind if you have small children scampering around day and night. The last thing you want is your child bleeding from the broken glass he just shattered all over the living room rug. Another thing to consider is they offer zilch in terms of noise reduction. Cleaning them can be annoying as well, especially if you opt for glass or a material that otherwise might be left to a professional. Choose wisely and you’ll have a time tested tool to use in your home or room; big or small.

Reference: http://knrslidingdoors.com

  • Jun 13 / 2016
  • 0

Safe Removal of Mercury Fillings by Holistic Dentists

At the moment a lot of people are already aware of the fact that mercury is indeed a substance that is toxic, and should be avoided at all costs. In as much as this is true, there is also the fact that so many others still have it in the fillings in their teeth. This is in the form of silver amalgam fillings. Of course by the time you were going in for these fillings you might not have really known the truth, or the difference, but now you should. Thanks to holistic dentistry, you are in a good position to learn so much more about the removal of mercury than you might ever have realized.

According to Dr. Paige Woods (voted best san diego dentist):
“In the event that you have fillings, you can pretty much tell in case they are designed from mercury, or if they are metallic silver. The ones that are made from alternative fillings are always white or gold in color. You must also realize that small amounts of mercury will constantly be released from the fillings into your body system from time to time. This is a truth that has been documented so many times in the past. Other than that, even the effects of exposure to mercury are also stuff that have already been documented extensively, therefore it is a pity that so many patients and dentists are still using this procedure.

At the moment there are so many dentists who are able to help you get rid of the mercury fillings. There are also some dentists that you will come across from time to time advertising their skills and wares, of how they can assist you in this regard. However, this does not mean that all of them are able to assist you safely. The challenge is that there are quite a number of people who have in the recent past come to learn about the benefits of holistic dentistry, and so many of them have also learned that so many patients do not know what it is all about. This has therefore led to the rise of dentists who claim to be offering holistic dentistry, but in the real sense they do not even know the first thing about holistic dentistry.”

In the event that you are thinking about getting your fillings removed, it is important that you get in touch with your dentist and find out from them the kind of protocols that they are using to make sure that you do not become exposed to mercury in the course of the procedure being carried out at all.

Source: http://paigewoods.com/holistic-dentist/

  • Apr 01 / 2016
  • 0

Dentox Reviews: Botox Courses by Dr. Howard Katz

Dentox Review
Finding a good course that actually satisfies continuing medical education credits, and actually teaches you something that is useful for the future of your medical practice… in all honesty, before I found this course I’d never experienced one in more years than I would care to mention. This was a really great option that a good friend of mine at the office told me about before I left to start my own practice. I absolutely loved that I could watch the class live on my screen and even ask questions that could be answered in real time instead of having to email an instructor and wait hours, or maybe even days, to hear something. Not only that but the foam head they sent to be able to practice on or ask questions about was totally invaluable and helped more than I can explain.
5 / 5 stars


Dentox Review
My office is located in a rather affluent neighborhood, so a lot of my patients not only have the money to spend on things to keep them looking, and feeling their best; they will actually spend it on those things and do it without much regard for the cost or discomfort. So when we learned that we could offer Botox injections, as well as other types of injections, in our office it was something that we immediately began to research and analyze. We didn’t much need the training to get people into the office that want these Botox injections; as soon as we started offering them we had multiple patients make appointments just to find out about it. Our business has gone up at least 30% just for these injections, so it most certainly worth the time, effort, and money to complete.
5 / 5 stars


Dentox Review
The fact that our training was certified by one of the inventors of the actual injection itself, and included a certificate to hang on the wall of that treatment room, has really convinced people to at least try it. I had no idea that so many of my patients would be interested in the injections, and for such a variety of reasons! The most often requested reason for wanting to try the injection we’ve seen since educating our patients on the possible benefits are those for patients suffering with TMJ; and these patients have, in general, been seeing some really impressive results in their pain and discomfort in the area. Our patients have totally accepted this offering and ran with it, and I know that it has something to do with the training we learned in this course.
5 / 5 stars
  • Jun 16 / 2015
  • 0

What You Should Know about Household Mold

mold removal siteHave you seen any signs of mold in your home? Whether it’s the slick orange film in your fridge, the green patches on your floor, or the black spots on your walls, household mold may pose serious health risks. Most buildings are contaminated with mold. These microorganisms grow where there is moisture. Exposure to mold can cause severe allergies, respiratory, problems, eczema, coughing, runny nose, and even death. Over time, mold will damage what it is growing on and affect your overall health.

What Causes Mold?

Mold is one of the oldest microorganisms on earth. Outdoors, it breaks down dead organic matter. Indoors, it grows in areas where moisture is present. Its spores travel through the air and can not be seen with the naked eye. When inhaled, they cause serious health problems.

In general, mold grows on floors, walls, furniture, carpets, and clothes. It can be also in paints, insulation, ceiling tiles, and cardboard as well as in areas where there has been flooding. Controlling excess moisture is the best way to prevent and stop mold exposure.

The Dangers of Mold in Homes

Thousands of studies indicate the mold may cause severe allergic reactions coughing, watery eyes, sneezing, difficulty breathing, and nasal congestion. The risk is higher for people with asthma or respiratory problems. According to researchers, some molds produce mycotoxins that may lead to hay fever-type symptoms, neurological problems, and premature death.

How to Get Rid of Mold?

Even though it’s impossible to completely eliminate mold indoors, there are a few things you can do to prevent and stop its growth. The mold spores won’t grow unless moisture is present. Homeowners should focus on controlling humidity levels, cleaning after flooding, and fixing leaky roofs and pipes.

If you find mold indoors, you need to clean it up and get rid of moisture. Mold needs water in order to grow. Thus, it’s essential to fix the water problem in order to stop mold from coming back.

Mold Removal Tips

The first step is to decide who should do the cleanup. You can either remove it yourself or call a mold removal professional. If mold covers less than 10 square feet, it’s safe to handle the job yourself. However, you still need to take precautions to minimize your exposure to mold spores. Before getting started, make sure you have goggles and long gloves made of rubber, PVC, or neoprene. Consider wearing an N-95 respirator to limit your exposure to airborne mold.

Once you get adequate equipment, remove mold from the affected areas using water and detergent, and then dry completely. Check your heater, pipes and other potential sources of moisture. If mold is present on carpets, ceiling tiles and other porous materials, it’s better to throw them away. Do not paint the affected areas unless the mold has been removed. To prevent mold growth in the bathroom and other wet areas, clean more frequently and increase ventilation.

Mold prevention is crucial to your health. To prevent mold growth, keep indoor humidity low, repair roof gutters and leaking pipes, and use de-humidifiers. Cover cold water pipes and other cold surfaces with insulation. If you suspect hidden mold in your house, seek professional help.

Source: http://orange-restoration.com/services/san-diego-mold-removal/

  • Oct 15 / 2014
  • 0

8 Smart Tips For Maintaining Your Dentures

Denture Patient Biting AppleTo maintain the best fit, look and prevent odors, you need to follow the right advice for maintaining and cleaning your dentures. Here are eight useful tips:

1. Rinse dentures after each meal in lukewarm water to get rid of food particles and rinse away things that may cause odors.

2. Soak dentures for at least 30 minutes each day in a commercially available denture cleaner solution. This helps get rid of bacteria that can cause odors and stains. Be sure to thoroughly rinse off the cleaner before putting the dentures back in your mouth.

3. Clean over the sink or a bowl of water to avoid breaking your dentures. They will break if dropped on a hard surface.

4. Don’t ever use hot or boiling water on your dentures. This can warp or melt them and cause them to no longer fit.

5. Avoid toothbrushes with hard bristles as well as scouring powders and other abrasives. Scratches make plaque and debris stick tighter in the future.

6. Let the dentist handle any tartar or other hard deposits on your teeth. Using metal instruments yourself to clean dentures can cause damage that can be difficult for the dentist to repair. This type of advanced cleaning of your dentures is best left to experts.

7. Never let your dentures dry out. They can warp or crack and no longer fit well if they become dry.

8. Unless told otherwise, don’t sleep with your dentures in. Your gums need time to recover from the pressure of wearing dentures all day.

Using these eight tips, you and your dentures can get along a lot better. And your dentures can last for many years, perhaps even years beyond the length of time your dentist told you they would last. But you can shorten the life of dentures with improper care.

For the implant alternatives to dentures, see http://www.brightondentalsd.com/procedures/cosmetic-dentistry/dental-implants/

  • Aug 11 / 2014
  • 0

The Best Botox Courses For Nurses Include Marketing Materials & More

Young beautiful woman having an injectionThe very best Botox courses for nurses don’t stop once the class is over. In many cases, you get access to recorded programs online and perhaps the opportunity to ask your instructor questions and gain additional insights after the course so you can deepen your knowledge. There may even be support forums online where you and other current and past program participants can ask each other questions and pick up new insights. To see c complete course description, see our article ‘Botox Training for Nurses‘.

But that’s not the only kinds of support materials you get from the best Botox courses for nurses.

Training And Marketing Materials

Attendees at a good course for Botox training get a complete set of printed or computer-based materials that can be used in the future as reference to make sure that every injection goes as smoothly as possible. In addition, you may also be provided with a generous supply of marketing materials that you can use to help promote your skills. A marketing workbook with ideas on how to make the most of your newfound skills is also often included.

Of course, you can expect that the training presentations themselves will be lively and active, involving great discussions and the best new protocols and information.

The Certification Is The Thing

Perhaps the most important thing you get from your choice of simple and effective Botox courses for nurses is the certification and the certificate itself, suitable for framing. That proves to the your state’s governing bodies and to your patients that you’re among the few well-trained, competent nurses who have taken the extra step of getting Botox training.

With hands-on, practical training, you’ll learn more than theory and more than just scientific principles. You’ll learn how to perform a real service that will really benefit your patients — and your career. And with supporting materials always at your disposal, you’ll get better and better with time.

If you are a nurse looking to complete a botox training course, visit http://botoxtraining.org/

  • May 10 / 2014
  • 0


So, here are the keys.  Master the TAFI intro.  Establish rapport. Convey empathy. Exude enthusiasm. Employ effective listening technique, and remember the TAFI intro one last time.  “Thank you for calling ADM where we take aim with your marketing.  This is Danny.  How many I help you?” “I can help you with that.  My name is Danny. With whom am I speaking?” Now, we’re not a dental office so we don’t really ask people if they’re in any discomfort, but often, they do experience some practice pain points which we can address.

Then, I ask, “Who may we thank for referring you to us? Would you mind if I placed you on hold for just a second so I can get to my desk and give you my undivided attention?” There you have it.

I want to thank everyone for attending.  We seem to have lost our host, Bob.  I do have on the screen the offer that we want to make to all attendees.  Feel free to learn about The Art of First Impression CDs and coaching service as well as our on hold message at your convenience.  Thank you very much for your time.

I’m sorry, Danny.  I just got back on.  You’re right.  I do have a technical problem. I do also want to thank everyone for attending and certainly call Aseptic for the special offer, if you have questions on the Wand, and maybe you could type in any questions that you have now.  We will get back to you within the next 24 hours.  Sorry, again, for that little pause there. 

That’s quite alright. Do we have time for some questions?  I certainly have the time if there are questions.  Are there?

Danny, I’ll just ask some quick questions for you here. How often do you recommend revisiting telephone communication skills with the team?

Well, I’m glad that you’re asking that.  I think that I mentioned it earlier that the key to anything is repetition to mastering a skill. So, this has really got to be internalized, and I’m glad that we’re offering this as a recording and people can review it.  I like this as a part of every team meeting.  I’d like to see if you do a weekly meeting that you have stories from the front desk, dispatches from the front if you will where team members have an opportunity to share and cross-pollinate their experiences.  That’s a wonderful learning tool.

The other wonderful learning tool is to record conversations, and when you do that, you have a tremendous tool because there’s really nothing better than hearing yourself.  Better in terms of learning.  It’s a little uncomfortable sometimes and certainly at first, but people get over that.  I think repetition is key, especially if you’re learning a new skill. So, more frequently at the beginning.  I would say weekly at least, and then, you can dial it down as people are demonstrating their skill. I think frequency is very important.

For specific patient calls, patient-related calls, how do you recommend responding to patients who are uncomfortable about having their calls recorded?

That’s a good question.  I would just tell them why you’re recording them.  I would say, “The reason we’re recording calls is because we’re committed to ensuring that our communications are as effective as possible. It’s a learning process. People call us with questions sometimes that we want to be sure that we address to their satisfaction, and you should also know that your calls are recorded because you are calling in on a new patient line.  Once you become our patient, we invite you to use our direct connect telephone which is not recorded.”

Okay.  On the note of the new patient, how long should your office be on the phone with the new patient?

As long as necessary, and this goes in the face of some other coaching you may have heard or some other philosophies.  For me, trying to get off the phone quickly with a new patient is a matter of being minute-wise and dollar-foolish to mix metaphors, and that’s because I just listened for a beautiful call that went for 15 minutes last week.  This caller was concerned, and this caller had really done his research. He wanted his answers, and I thought Lori, the caller, did an excellent job of hanging with that patient and got the appointment.

Now, having said that, as you become more adept with this, the amount of time you need to spend with the caller will reduce because you will have quickly and effectively establish rapport, convey empathy, and exude enthusiasm, and get to the point and control the call. One reason that calls go on indefinitely is because the call handler doesn’t take control of the call.  When you’re a call handler, instead of saying, “I haven’t got more time to talk to you” you can easily say, “You know, I’ve really enjoyed speaking to you.  I feel like I’ve known you for quite some time, and I can’t wait to meet you. I just want to confirm that we are on for Tuesday at 3 PM, and I look forward to meeting you then.  Is there anything else I can answer for you right now?” That’s a nice way of saying I don’t have time. I have to go.

Danny, for situations in the office when it’s not busy, the phones are open, do you still recommend placing callers on hold?

No, not necessarily, but sometimes, even if you’re not busy, it depends on the caller. If you get the sense that the caller might benefit from hearing the message, that it might calm them down or it might impart some information. Obviously, if they’re in a hurry you don’t want to do that, but I really do want to add that if you’re going to place somebody on hold and you have the time, you should say, “In case we get disconnected, would you mind if I just jot down your contact information?” Not all calls are being recorded. If they’re a client of ours and a prospective patient calls, then we are recording it most likely, but it’s a good practice to get the contact information and then just say, “Would you mind if I put you on hold for a second so I can get to a quiet area and give you my undivided attention?” If they say, “I really haven’t got time for that.” Say, “I’m sorry.  Let me get your contact information and let me call you back when it’s a little bit more convenient.”

I certainly recommend taking notes or taking down a patient’s name and contact information.  That’s just a great service. You’re showing them that you care, and you’re not relying on technology to either record the call or the caller ID to tell you who it is.  With the number of calls coming from cell phones, I know we here at the sales and marketing of Aseptico, we have to make sure that for every call that comes in that you write down the name of the caller, number of the caller just in case something happens.  There’s not better form of service than getting back to somebody when they have been disconnected, particularly if they’ve been on hold for a while.

I agree, and that was a long answer to a short question.  The real answer is it depends, and the question was should they be placed on hold even if the office is not busy.  The answer is no, not necessarily.

Right, and my last question is for people that do purchase the offer, The Art of First Impression, how long does it generally take for practices, for the individuals to get comfortable with The Art of First Impression or the TAFI introduction?

Well, the introduction, that’s a great question.  It really does depend, and I will tell you this.  I don’t know how many in attendance are golfers, but if you’ve been a golfer and you wanted to improve your game, you go to a golf coach.  He tells you you’re doing your swing all wrong and you need to redo your swing.  So, let’s say you were golfing in the 80s and he gives you a new swing and you try it. Chances are you’re going to be golfing in the 80s or 90s. For those of you that don’t know, the more strokes the worse.

In other words, you’re going to get worse at first when you try something new, and we really work with our team, our coaching subjects to let them know that that’s going to happen because they can get frustrated and disillusioned, and then, they’ll go back to the old way to doing things which is more comfortable but not as successful.

So, the TAFI intro itself, I have some people that pick it up immediately, and I think often the people that don’t pick it up are really the people that don’t understand why.  I understand that. I don’t learn by rote.  If I don’t understand the logic behind something, it really doesn’t stick, and I question why I’m doing it.  So, people who really go through this and really understand why we created the TAFI intro and structured it as we have are much more likely to embrace it and duplicate it that much more quickly.

So, I don’t want to speak for you, but it sounds like one of the things we deal with when we’re integrating the Wand and the [01:27:08] system into a couple practices is number one, you’ve got an existing practice with maybe a more seasoned doctor that’s been giving syringe injections their whole life.  They’re accustomed to that paradigm. We generally tell them to stick with it for a couple of weeks, focus on training, and making the paradigm shift.  It does take a little bit longer for the office dynamic to change versus a new, younger, recently graduated resident right out of dental school who comes in and adopts the technology.

I would imagine, it’s somewhere along the lines of the TAFI presentation.  If the office has been doing it a certain way for a long period of time, it’s going to be something that they need to stick with and work a little harder than if it’s a new practice, just getting up and running.  They’ll adopt these principles right off the bat, coming up and being a little bit quicker.

That’s right, and although I promised myself I would get to this presentation without one pun, in case of the Wand, you would not stick with it, right?

Yeah. Exactly.  Those are all the questions I have.  It was a great presentation.  Thank you.

All my pleasure.  Thank you, and I appreciate everybody’s time and effort. I hope they found it worthwhile.

Well, that’s a wrap for everybody.  Just to reiterate, you’ll be getting a copy of this presentation, and if you have any questions at all, my name is Bob DiAntonio. I am the product manager for the Wand anesthesia system, and I can be reached at Aseptico. My direct telephone number is (425) 408-9303. That’s (425) 408-9303 or simply visit us at aseptico.com.  Thanks, Danny.

You’re welcome.  Thanks and thank you, everybody, for your time, and have a great day.